B2B Lead Scoring & Firmographics
Identify enterprise buyers visiting your website before they fill out a contact form by combining corporate network detection with behavioral intent signals.
“High-intent corporate visitors trigger instant notifications with estimated deal value directly in your team's Slack channel.”
The 100-Point Scoring Model
The Rust engine scores visitor sessions across four weighted categories:
Corporate Network Signals
+20 pts for Finance/Tech ASN networks, +10 pts for Healthcare, +10 pts for verified business IP ranges.
Commercial Opportunity
+40 pts for potential deal value > $10,000, +20 pts for potential value > $5,000.
Activity Velocity
+10 pts for visitors with > 5 active sessions or > 15 page views across the site.
High-Intent Triggers
+50 pts for demo requests, +15 pts each for exploring enterprise/annual pricing plans.
Automated Slack Alerts
When a session reaches the HOT_LEAD_THRESHOLD (default 70), the engine dispatches a Slack Block Kit notification:
| 1 | { |
| 2 | "text": "🔥 Hot Lead Identified: Score 85/100", |
| 3 | "blocks": [ |
| 4 | { |
| 5 | "type": "header", |
| 6 | "text": { "type": "plain_text", "text": "🎯 High-Intent Enterprise Visitor" } |
| 7 | }, |
| 8 | { |
| 9 | "type": "section", |
| 10 | "fields": [ |
| 11 | { "type": "mrkdwn", "text": "*Score:* 85/100" }, |
| 12 | { "type": "mrkdwn", "text": "*Estimated Value:* $12,000" }, |
| 13 | { "type": "mrkdwn", "text": "*Network:* Acme Financial Services ASN" }, |
| 14 | { "type": "mrkdwn", "text": "*Location:* Dar es Salaam, Tanzania" } |
| 15 | ] |
| 16 | } |
| 17 | ] |
| 18 | } |